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Beaudentity is an online platform where  Black women can go to celebrate the beauty of our identity through shopping Black-owned beauty brands.  Via our cash back system we reward you for shopping with Black beauty businesses.  We also empower customers to find the perfect products from featured brands via tutorials and swatches customized by skin tone and curl pattern.


Founder's Story

As long as she can remember, Nauje Change had a passion for occasions where creative and analytical thinking meet. Her love of left and right brain thinking eventually led her to a career that was the perfect paring of both… advertising. Through her strategic yet imaginative thinking, Nauje played a role in a number of wins for major brands.

When Nauje realized that the beauty resource she was looking for did not, exist her love for creative and analytical thinking led her on another journey…entrepreneurship. Tapping into her passion for artistic expression through beauty and professional experience, she started to create a platform where Black women could shop Black-owned beauty brands. In 2018, she launched Beaudentity, a beauty resource that highlights Black-owned beauty brands with hair care, nails care, skincare and makeup products formulated with Black women in mind. Beaudentity's inclusive approach to beauty includes tutorials and swatches that show how featured products work across a range of skin tones and curl patterns. Her mission is to make it easier for women of color to support and discover Black-owned beauty businesses.

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